In order to SEO a site a dual strategy is needed.

Internally, a site must have good technical design and well-written content. This makes it more attractive to search engines and helps with “natural indexing” a search engine spider finding a single link to your site and being able to traverse the entire site tree to add it to it’s database.

Externally, a site must rely on strong inbound links in order to build the trust factor associated to its domain by search engines (mainly Google). Means of accomplishing this include using social book marking sites (Del.icio.us, Ma.gnolia), social news / technology sites (Digg, Reddit), popular blogs (TechCrunch), and niche link building (inbound links from other sites that rate for the same search terms).

Internal Design

Internal design should focus on semantic web design and well-written content. On the web, it’s said that “content is king.” Well-written content will trump any attempts at “keyword stuffing”, hidden keywords, or any other “black hat” SEO strategies (those frowned upon and/or banned by search engines). While black hat strategies might earn a short term gain inherently the search engines catch onto the strategy resulting in a long term loss either in reducing the site’s trust so they rank lower or simply banning them from the index altogether.

Semantic design is the process of writing HTML code so that content on the page is contained in semantic elements. This movement came about after the fiasco of 1990s web design including “table-itis” using tables and other semantic elements non-semantically in order to display the page the way the designer wanted. With the widespread acceptance of CSS and the (mostly) widespread implementation of it in browsers such as Firefox, Opera and IE 6+ the move to semantic design seriously began and started gaining a foothold in the web standards community.

At it’s heart, semantic design is basically wrapping content in elements that describe it semantically paragraphs in p tags, lists (many times navigation links) in ul (or if ordered ol) tags, tabular data (like graphs or excel documents) in tables, definition lists in dl tags, and headers in h1-6 tags. The use of non-semantic tags divs and spans mostly along with liberal use of classes, ids and Cascading Style Sheets (CSS) then allow the designer to have semantic content in semantic tags but still display it in any manner that they wish.

The reason semantic design is important is because it tells search engines what the data means it outlines header hierarchies to allow for keyword sensing and allows it to sense how data is formed and related (paragraphs under a header being a “section” etc). Since search engine spiders can only parse and not actually read the data this allows them to parse the site more intelligently and results in better keyword matching for the site.

The final internal design facet is likely one of the most important the title tag. This is a tag that is only shows at the top of the browser window, above the address bar and is thought in the SEO community to be the most highly weighted element by spiders. Having unique, meaningful, concise, and useful titles on each of your pages is the first step to being indexed for the terms you want.

After the title tag is surmised that the header elements h1-h6 are the next most heavily weighted internal element because they perform a function like a “table of contents” for the page. These should be used intelligently and not abused though as this can be considered “black hat” as well.

External Link Building

Beyond good internal design, a well-executed inbound linking strategy is key to SEO. In the SEO community it is thought that this is actually the most important overall part of the process. Search results tend to sway towards this thinking as many times a site that has poor internal design but strong inbound linking for terms will rank higher (many times much higher) than well designed sites with poor inbound linking.

Google is the largest search engine and likely the one that values this most. Although it’s algorithm is unknown many hypothesizes have been put forth by the SEO community and results seem to provide validation.

The first hypothesis is that search engines (specifically Google) place an amount of “trust” on a domain and page (sometimes confused with PageRank). This trust for search terms shares a one-to-one relationship with how that page and domain rank for those same terms.

In order to build this trust, a site must be thought of as an expert for the terms. Typically this is show by inbound links that meet a combination of criteria. The most important is number of links combined with some sort of freshness multiplier. The more inbound links for a term the more trust. The freshness multiplier comes into effect when, for example, an older site might have more links for a term however has not had any recent links for those terms. A newer site with less overall links but many recent links for those terms might then have more trust. The logic is that data is timely so more new links earn more trust than many old links.

Beyond total number of links is links from other sites that have trust for the terms. So, for example, if a site wishes to rate for “dog breeding” having inbound links from other sites that rank well for “dog breeding” show to spiders than those trusted sites consider the linked to site a peer.

Finally, the terms in and around the anchor text of the referring link assign terms. So a link set with the text “dog breeding” in the previous example would pass on trust for that keyword phrase. This is thought to be the least heavily weighted method.

There are many other hypothesizes, however these seem to be the most prevalent and well trusted.

Inbound links are typically generated though networking in the niche community a site is looking to enter as well as using popular social networking sites (Digg, Reddit, StumpleUpon, Del.icio.us, Ma.gnolia) to increase the exposure of the site and, hopefully, gain inbound links from various sources. A campaign of using social networking sites intelligently to garner inbound links is typically referred to as “viral marketing.”

In conclusion, SEO relies on both internal and external methods. The most important is a strong campaign of collecting links from valuable sources preferably in the same niche. The second most important is strong internal design so when a spider reaches the site it has the highest chance of success to index it correctly and rank it for preferred terms.

Random Tidbit: Want to learn more about SEO?  Try reading some of the 15 most popular SEO websites.  If you use WordPress learn more about improving it’s SEO – I actually use a different plugin called Add Meta Tags. Finally, check my SEO page on Ma.gnolia for more interesting sites and tools I find.

Search Engine Optimization (SEO) is a tricky subject but one of the most widely accepted processes is having numerous, quality links from outside sites builds trust in a page and domain, helping both page and domain to gain value in rankings for the keywords associated.

There are a few widely accepted facts (since there are no certainties in SEO) I’ve discovered and seen in action that follow in (relative) order of importance (and not comprehensive):

1. Deep links are better. Using a blog example a link to a post is better than a link to category page. A link to a category page is better than a link to the blog’s homepage. Why? Because each link gives a little “link juice” (value that search engines associate with a page) from the referring site. Typically the more broad a page the stronger it’s natural link juice. Basically your home page naturally has more link juice than a new oist on “Why kittens are cute.” This is because of the way web page hierarchies are setup (it’s too long to go into detail here) so the “link juice” passed from the referring site will make a bigger impact on an post (which has very little “link juice”) than the home page (which already has a lot of “link juice” both from internal and external links). Think of it like this – you have an ounce of real juice to share. Your home page is a swimming pool, a category page is a kiddie pool, and an post is a cup. In which one would you see the biggest impact? The cup.
2. Niche links are better. An article about “Why kittens are cute” will get more “link juice” from a site about (and recognized as being an expert – ranking in search engines – for) animals (good), cats (better) or kittens (best) rather than a site about golf. Why? Because search engines (SEs) give more value to links from perceived experts in the niche. If you were buying a computer and one friend you had was a computer programmer and the other was a ditch digger in whose opinion would you place more value? Probably the computer programmer – same thing with SEs.
3. Links from sites with greater site age and trust are better. Trust is built through many ways, but basically it’s a catch 22: if other sites trust you (link to you) for keywords, you are trusted for those keywords (and can then pass on that trust). Site age refers to how long a site has been indexed in the search engine – the longer it’s been indexed the more trust. Google especially weights in site age and trust more than any other SE. Trust is also built in part (it seems) by how often your site is updated. Sites that have been stagnant for a long time (months, years) gradually lose trust to more recently updated sites under the impression that the information goes state and/or becomes dated on updated sites over time. This can be offset if others sites are regularly linking in to the site. Example: on a certain keyword a site that has been updated recently and regularly gets lots of incoming links is better than a stagnant site with lots of fresh incoming links or an updated site with few fresh incoming links which are both better than a stagnant site with few fresh incoming links.
4. Links with keyword built text are better. This does not mean make a link that says “cats, kittens, animals, ….” etc. SEs can pick up on that and call it “keyword stuffing.” This does mean that a link to the kitten article is more valuable if the link text (the words between the opening <a href=”..”> and closing </a> tags) says something like “an article about why kittens are cute” than “kittens” or “cats”.
5. Links with titles are better. The anchor tag (<a>) has an attribute called “title” in which you can put further keywords. This is especially good for links that are auto generated. A good example is “read more” links you see sometimes on blogs that link to the whole post. This can also be used to make a normal part of a sentence a link but still get the keyword effect. Example: … Check out this <a href=”site.com/kittens” title=”Why kittens are cute”>great article about cute kittens</a>.

Some of those are basic and more for beginners (my intended audience when I crafted it) but there is still some value for the intermediate SEO out there.

Conclusion: there’s more to SEO than to simply have a lot of sites link to you. One good site (a trusted authority in your niche) is worth dozens, hundreds or even thousands of links from smaller sites, blogs and web directories.

Random Tidbits: Sticking with the SEO theme I found 2 great items on SEOmoz (view source for an example of title tag use on that link – not that SEOmoz is going to get a lot of link juice from the likes of me).

1. Matt Cutts on Nofollow, Links-Per-Page and the Value of Directories – Matt spreads some knowledge on several hot button SEO topics including use of nofollow, which is sometimes misunderstood. Matt works for Google (SEOmoz calls him their “spam guru”) and is one of the best sources to understand Google.
2. SEOmoz’s SEO Expert quiz – test your SEO mettle in 75 questions. See if you can beat my horrible impressive 55%. Seriously, the best part is at the end it shows you the correct answers along with a brief description. Unfortunately, you can’t save that page to keep that information – unless you print it as a PDF to your computer.

Search Engine Optimization (SEO) is comprised of 3 basic elements: good site design, site age and trust, and link popularity.

Good site design basically means two things: designing with web standards and utilizing good keywords and content in SEO important tags.

Designing with web standards means using semantic tags – p for content paragraphs, ul/ol for lists, h1-6 for headers and so on. It also means using the least amount of non-semantic tags like divs and spans to provide hooks in order to style your site with CSS. Ideally, you want to have the least amount of tags possible because a large amount of non-semantic tags makes it harder for search engines to “read” your site and find content, as well as the fact that they only index so much of a page, so if a page is too large and your content too far down it might not be seen at all. Many standard tags like headers, p and lists are block level elements anyways and can by styled with borders, padding, margins and background images eliminating the need for extra divs for all but the more complex designs like rounded corners.

Utilizing good keywords and content is a major part of SEO. First, you must decide what your site is about and what you are looking to provide to users. That will determine your content and what searches you should (and can) optimize for. Second, you must place those in SEO important tags. The highest level and most important is the page’s title tag which displays at the top of the browser. For example, in this article (at the time of this writing at least) the title tag of this page reads “The Basics of SEO.” Having relevant, clear, concise and individual title tags is one of the most important parts of SEO. Each page should ideally have a unique title – for example your home page might be “YourSite.com” and your about page might be “About YourSite.com”, etc. Second is a page’s h1 tag(s) which should be, ideally, similar to the title tag but not exactly the same. Some repetition is good but you don’t want to keyword stuff. Finally, at a much lower level, are h2-h3 elements and, on a much broader level, the actual content of the site. While the actual content is not in important tags, this allows search engines to figure out what your page is about, what keywords you really are targeting, and what should be displayed in search result snippets.

Site age and trust are harder to quantify. Site age refers not to how old the domain name is but how long it has been in the search engine’s index. This is why older, popular domains can fetch a decent price at sale and can unfortunately be, at least for a short time, abused to spam search engines for profit. Trust is typically related to Google and deals with link popularity as well. Most assumptions are that trust is derived from the trust of the site plus (or minus) the trust of sites that link to and from them. The biggest factor here is black hat strategies like link rings having a lot of links to you from sites that aren’t trusted can significantly lower your own trust.

Finally, we talk about link popularity. Besides the negative effects I mentioned before this can actually provide significant and quick returns for SEO. One of the simplest things is to institute social bookmarking/networking icons on your site – digg, del.icio.us, reddit, furl, ma.gnolia, blinklist, etc. These sites, especially del.icio.us, are becoming the new search engines of choice. They are gaining trust because actual humans build the indexes and the tags associated with sites as part of the Web 2.0 movement think of them as social search engines. Many of these sites have high level of trusts so links coming from them, especially if many people bookmark you, are highly valuable. Adding these buttons simplifies the process for your users to help you out and can expose you to new users who might be using those sites to search for tags relevant to you.

Providing high quality content in your niche can also boost SEO because search engines give additional value to links to your site from other sites in the same niche. If you are seen as an authority on that subject, you will naturally gain more trust and move up in the rankings.

Sites that rank high typically do because a search engine can trust them. They have been around for awhile, have lots of links from other sites that are relevant to the terms being searched for, have lots of inbound links total, and have content that is designed to be easily understood by search engine spiders. A good analogy is to think of a search engine like word of mouth advertising. If someone asks you for the best pizza place in town you’re going to recommend places you trust. And if some place you usually recommend changes their recipe or gives you a bad experience, they will lose your trust and not be as highly recommended by you. The same with search engines – if you use black hat or spam techniques, you could hurt your trust for a long time and potentially even be banned. However, if you provide good content and are popular for that niche, then they will recommend you more and more.

Random Tidbit: A neat article on how to make a six figure income while blogging.

It is a rather long article, so I’ve compiled a sort of top 10 list of things that they found to be extremely important.  These are not in order of importance.  All factors are taken from the article and are attributed to SEOmoz.  Summaries are provided for convenience by BogeyWebDesign.

1. Page title tag – using keywords in your title tag not only shows up in results but is likely one of, if not the, highest ranking SEO element.  Christine Churchill said it best: “If you have time to do only one SEO action on your site, take the time to create good titles.” One interesting negative factor is repetition of title on many pages – keep your titles as page specific as possible.
2. Link popularity of site – incoming links, both in quality and quantity.  It also talks about sub-categorizing this further as links inbound from high ranking sites in your niche also help.
3. Age of site – not when registered but from the date of first index by search engines.  Google especially factors this in with regards to trust.
4. Anchor text of inbound links – the text around the links coming to your site.  Has started to depreciate though according to their experts.
5. Keyword use in body text – how much the search term appears in your actual content.
6. Relationship of content to keyword – how much your content actually matches those keywords.  This could also hurt you if you pull in for a keyword but don’t support it – in the case of spammers putting high use keywords to pull in for say selling ED medicine.
7. Keyword Use in H1 Tag – the trick is to avoid too much repetition of keywords.  Perhaps a broader one in your title, with more meaty relevant content around the keyword in the H1 tag.
8. Topical Relevance of Inbound Links – do inbound links to your site focus on a similar topic.  Again, building link popularity in your niche.
9. Link Popularity of Site in Topical Community – another factor they rated high that relates to being popular and relevant in your niche.
10. Rate of New Inbound Links to Site – how often do people link to your site.  The more popular you are, the more relevant you likely are to the subject.

So it seems that not only should you build a key site, but by becoming a player in your niche/topic – through white hat tactics – you will gain more credibility.  It makes sense.  For example, when you google “css” one of the top links is the CSS Zen Garden.  What is that site known for?  Revolutionizing the use of CSS on the web.  And most sites that have content on CSS likely link to them one or more times.  I probably have a dozen if not more links to that one site on mine.

The bottom line?  Design a clean, relevant site with keywords prominently displayed in the right places – title tag, H1’s – and work to become a resource to other sites in your niche as well as people who might be searching the web for that content.

Random Tidbit: Also on SEOmoz is a nice tool to help you see the page strength of your site SEO-wise.  I used it on my site and between that and the article have already taken steps to strengthen my site including changing my homepage title tag and trying to get my site re-indexed – especially considering I’ve added dozens of pages of new content.  I think I might delete my old blog since repetition issues might be the case.

1. Akismet – because of the good code, SEO-wise, that WordPress generates you get a lot of traffic. Unfortunately, that means you get a lot of bad traffic too – including comment spam. A must have.
2. Google Analytics – a simple google account and you have access to all the advanced stats you could ever want or need – does any more really need to be said?
3. Google Sitemap Generator – with the same google account you can generate an XML sitemap – that will dynamically re-create itself and notify Google everytime you add a post – that will allow the 3 major search engines to index your entire site easier.
4. Share This – nearly every social bookmarking site known to man is included, as well as a feature for people to e-mail your site/post/page to friends. Easily allow your users to index your site for you with popular sites like del.icio.us and get traffic from sites like digg and reddit.
5. Add Meta Tags – although less important for SEO, this plugin lets you dynamically generate keyword and description metatags based upon your categories and the content of your post.

Random Tidbit: Excellent article on five principles to design by.

What is SEO and how do you improve it for your site though?  Simply put, SEO is designing your site so that it is easier for search engines to read it – and so quicker for them to understand where you should go in their directory.  Ironically, by making it more search engine friendly you typically also make your site more compliant and easier to update and validate.

The first step to improving your SEO can be done by anyone – provide rich content.  If your site/post has the relevant keywords related to the topic you want to be listed in and contains content related to that subject that people will find interesting and want to read – then you’ve taken the first step.  This has nothing to do with XHTML, CSS, PHP or any web technology.  I’m talking about the simple text you place in between all those wonderful tags.

The second step is to understand the hierarchy of your site.  This varies slightly based on the search engine and some people will disagree with what I say about meta tags – but this is based upon reading many books and sites on SEO, as well as first hand experience.  In regards to meta tags – by all means fill them in.  But because of abuse, they are very low weight – i.e. lower in the hierarchy – and do not improve your ranking much.  The highest level is the title tag – what will appear in the bar at the top of the browser.  You should choose something that relates to the topic and, preferably, provides a 5-10 word summary of what your site/post is about.  Following that is the h tags – h1-h6 respectively – which are weighted accordingly – h1 is higher then h2 and so on.  Be careful not to abuse these by using them all over the page – as that can be considered “keyword stuffing” or other not nice words that mean search engines will not like you.  Finally, there is the rest of the stuff in the hierarchy – p, strong, ul, li and all the other wonderful tags.  They have some varying weights but not really enough to be worth talking about.  The easiest way to implement this step is to think of your site like an outline for a paper you’re doing in school.  You have a title, some subject and sub-subject headers (h1, h2, etc) and then the meat – paragraphs of content.  Only in this case, you’re not summarizing in the paragraphs, but placing rich content.

The final step is CSS.  One of the reasons CSS was proposed and implemented was that web pages had become bowls of “tag soup” – what you saw looked nice, but beneath that the HTML was loaded with misused tags, presentational information and other things that made it difficult to edit and bloated the page weight.  CSS is very simply a way to separate your presentation from your content.  Because of browser quirks this is not always possible – though the biggest perpetrator, Internet Explorer, is looking to correct this with IE7.  In an ideal world, the XHTML for your site would contain the basics – your plain text content, basic tags (p, h1-6, ul, li, etc), some id and class declarations and that’s it.  Only the things that describe your content – nothing dealing with presentation like colors, fonts, or even div/spans.  This is typically never possible because at a minimum you usually need a few div’s to mold your design – but it’s nice to dream.  Your CSS file would then hold the actual design of the site – where elements should reside on the page, what color and typeface fonts/headers should be, background graphics, etc.  You could then easily edit the look of your entire site simply by editing your CSS – potentially a single file in a simpler design.  This is the true power of CSS – not only will it allow more interested users to see your site (by helping your SEO) but it will also allow you to change your site quickly and easily whenever you want.

Once you understand the basics, you can start to see the potential.  One of the more powerful tools is to place your content first in the HTML because search engines only read the HTML and give more weight to what they read first – so you would rather have them see your content first then say your navigation or sometimes even your header.  The problem is most sites don’t want their content to display first – they want a header with site branding and usually some left navigation – though right navigation is typically better because the user’s mouse resides near the scroll bar, so having it on the right means they have to move the mouse less, improving their experience and making it more accessible for them.  With CSS you can have both.  I did this for the sites I used to work on – 2 mid-size employment sites – and have even created a few free templates on my site – feel free to steal them.

I hope that you got something out of this.  If you have any questions, comments, or criticisms feel free to leave a comment or, if you prefer, e-mail me.

Random Tidbit:  Want to have a neat Web 2.0 tool to track your competitors with?  Check out this article on Competitio.us.  The article is old, but the site still appears to be free to use.

Templates

• Intensivstation – XHTML and CSS 2 templates that start you off in pretty much any basic design you would want to use.
• Mollio – another set of basic templates that you can download and play around with. A good learning tool if you’re new to CSS and XHTML.
• Layout Gala – the best of the three, especially if you have a grasp of CSS. Takes the same markup and applies different CSS similar to the CSS Zen Garden. Excellent for setting up how you want content and links to appear for SEO purposes.

Inspiration

• CSS Beauty – excellent design of the site itself, lists of CSS sites, CSS jobs and news as well.
• Stylegala – similar to CSS beauty.
• CSS Vault
• CSS Tux – labeled as the “best dressed” sites on the web, some nice designs – including the site itself
• W3C Sites – sites that conform to the W3C standards – beauty and standards compliance hand in hand.

CSS

• Ten CSS Tricks You May Not Know – some cool stuff that I hadn’t heard of at the time for simply didn’t use enough.
• CSS Navigation Techniques – besides allowing users to navigate your site and improving your SEO, navigation can be a strong aesthetic part of your site.
• Max Design – list of resources, including Listamatic.
• Learn CSS Positioning in Ten Steps – everything you need to know about positioning
• Position is Everything – for when everything you know about positioning doesn’t work. Hopefully, IE7 will make this site obsolete.
• CSS Tools – another list of CSS tools, much longer then mine. Some redundancy but some really cool stuff I didn’t list.
• css/edge – Eric Meyer doing CSS. Do I need to say more?
• Stu Nicholls | CSS Play – I have mentioned I have a love/hate relationship with this site. It has dozens of cool ideas that I borrow (steal) and that cause me to expand my understanding and abilities with CSS. I hate it though because everytime I think I’ve come up with a new idea in CSS… I find he’s already thought of it and 3 offshoots. Highly recommended

I hope you found something you didn’t know before and something that inspires you to make the web a more beautiful, CSS enabled, standards compliant and semantically correct place. Comments, constructive criticisms and flames welcome. Spam can be directed here.

Random Tidbit: WordPress does not like Opera at all. Something in the Ajax or Javascript just hates it. I’ve tried identifying and masking as Firefox and even Explorer, still no go. Someone should work on that since it’s rather annoying. I like Firefox and it’s not that hard to switch over I guess, but I would think that it wouldn’t be that hard to get it to work in Opera compared to say Explorer. But it could be I’m just not that smart.

I am still relatively new at web design but I thought I would share some of the sites I use regularly in the hopes that experienced designers might find something new and new designers might start out correctly – that is, building CSS based, SEO friendly and standard compliant sites. Since there is a relatively large number of things I want to list, this will probably be broken up over several posts.

SEO

• See how your site looks to search engines – input your site, choose your paramaters and it will show you what order your content shows up in, your keywords and keyword density, as well as headers, title, meta tags and other SEO elements of your page. A good way to make sure your page is being read the way you want it to.
• Getting your site indexed before you launch – this article brings up a good point. Many sites talk about how to improve your SEO after the fact, but as many designers know – by doing things right from the beginning, it’ll make your life and job a lot easier. This offers several simple ideas to be indexed before you’re even done.
• Basics of SEO – 456 Berea St. offers an excellent list of things to do – keep your title (the most important SEO element) in mind and utilize it correclty, use real headings, write good content (and keep it fresh), use good (semantic and lean) markup, and keep in mind there are no shortcuts. It includes more information and ideas then I mention here – I highely recommend it even if you know a lot about SEO, you might learn something new.
• Beginner’s Guide to SEO – SEOmoz is an entire site dedicated to SEO and this beginner’s guide is actually pretty comprehensive.

Markup

• W3Schools – a free online school of the basics of HTML, CSS, JavaScript and other web languages. Very basic, but a good resource.
• Complete Guide to Web Design – An excellent, complete guide to building web pages. Easy to read and well written. Highetly recommended.

Web Standards

• W3c Validator – the official validator. You can’t have standard compliant code unless it’s valid (ad servers, CMS, etc. aside).
• 9 Ways to Misunderstand Web Standards – Some common misunderstandings that still go on today.
• Why Tables for Layouts is Stupid – An online slide show from Seybold 2003. Simple and easy to understand. A great list of resources near the end. Included because it’s amazing to me how many table based layouts there still are out there – including many of those free template sites or page builders you find. Tables have their uses – but bloating markup and killing SEO is not one of them.
• Designing with Web Standards – another great 456 Berea St. article. A comprehensive guide to designing standard compliant sites. A little hard to understand for beginners, but a source I highely recommend.

That’s it for today. Next time: CSS, Inspiration and Template sites and color/graphics sites (most likely – subject to change). A great, and much more extensive, resource list can be found at the web developer’s handbook – some of the sites listed here are on there and I have mentioned this site before. My only complaint would be that no descriptions are provided. However, on a list that large, descriptions would make it almost unreadable.

Random Tidbit: Sticking with the list theme – here are three great del.icio.us links:

• Become a del.icio.us power user
• The Several Habitsof Wildly Successful del.icio.us users
• From Del.icio.us to WordPress: How to automatically post daily links – this is something I might start doing, what do you think?

Basically, the two ideas are ways in which to use the new web – mainly web 2.0, community content driven sites – in order to introduce your site to the masses for free.  Essentially, word of mouth advertising meets the web.  The benefit is that it, hopefully, has a snowball effect.  As people find out about your content and find value in it, they link to it from their sites, blogs, myspace’s, etc.  This grows your linked-to rating, which helps in SEO, especially for Google.

The article also has a beginner’s guide to SEO.  If you don’t know what SEO, Search Engine Optimization, is – it’s basically a way to get your side indexed, preferably indexed high, under the searches that your content matches.  So when someone is looking for widget toolboxes and you have the site 1001widgettoolboxes.com then they can find your site easily.  This is especially important for smaller businesses since they do not have the funds to use conventional advertising – tv, radio, newspapers – or to become a sponsored link for those searches – paying per click.  It again goes back to word of mouth advertising on the web – and ask any salesmen, word of mouth advertising is the strongest kind.

So besides using CSS and good XHTML to design your site, you should also keep in mind what you need to add – keywords, metatags, etc – in order to give yourself the best chance of getting your content in front of your audience.  And using sites like technorati, digg, slashdot, etc to create buzz is even better.

Random Tidbit: I can’t believe Boston is 7 games back of the Yankees.  The Yankees have no pitching and usually when I can’t watch them, which I haven’t been able to lately, the Red Sox do well.  At least the Pats are 2-1.  Although having a good preseason is rarely a good thing.  I don’t have any solid stats, but I remember hearing something along the lines of more 0-4 preseason teams have gone on to the Super Bowl then 4-0.  Not sure what finishing 3-1 or 2-2 does for you.  Time will tell.